[Sept 29, 2025]

Sailun Tire USA Acquires Vogue Tyre – A Bold New Future for Premium Performance

Chattanooga, TN, Sailun Tire USA is proud to announce the acquisition of Vogue Tyre, a distinguished leader in the premium tire industry with a 110-year legacy. This strategic combination heralds a new era of innovation and growth, presenting an unparalleled opportunity to redefine excellence, push boundaries, and set new standards in the tire industry.

For over a decade, Sailun and Vogue Tyre have maintained a manufacturing partnership grounded in a relentless pursuit of quality, performance, and cutting-edge design. This collaboration now evolves into a formidable force in the premium tire market.

“This is a defining moment,” said Peter Koszo, CEO of Sailun North America. “Vogue Tyre is not just a brand—it is a statement. By integrating Vogue into the Sailun family, we are merging world-class manufacturing strength with a legendary name in premium automotive styling. Together, we are creating new possibilities for dealers, customers, and enthusiasts who refuse to settle for the ordinary.”

This acquisition accelerates Sailun’s expansion into the premium segment, unlocking new levels of brand prestige, customer loyalty, and market influence. With Vogue Tyre’s century-long reputation for luxury and style, Sailun is now poised to make an even greater impact on the industry—delivering high-performance products that set new benchmarks.

For Vogue dealers, the future has never been brighter. Supported by Sailun’s global resources, they will have access to enhanced product innovation, broader market reach, and the ability to offer customers more than ever before.

Greg Hathcock, President of Vogue Tyre, expressed his enthusiasm: “As we recently celebrated our 110th anniversary, this acquisition is the ultimate way to honor our legacy—by securing an even stronger future. Vogue Tyre has always been about standing out, pushing limits, and defining what’s next. With Sailun behind us, the road ahead is limitless.”

With this bold step forward, Sailun Tire USA and Vogue Tyre are setting the stage for groundbreaking innovations and new market opportunities.

About Sailun Tire USA

Sailun Tire USA is part of the Sailun Group, a global leader in tire manufacturing, delivering industry-changing performance, innovation, and quality across multiple segments.

About Vogue Tyre

Founded in 1914, Vogue Tyre is the gold standard in premium automotive design and performance, creating iconic products for those who demand excellence.